Search engine optimization is the art of adjusting keywords, metatags and programming to improve your website’s rankings on the major search engines and directories. Search engines results are determined by matching the exact word or phrase that a web user types in with websites that are in a search engine’s massive database. You will only rank high on results with terms or phrases that exist in your website. Brand Identity Guru Los Angeles SEO purpose is to make organizations and companies that have websites make those websites more relevant on the internet. Brand Identity Guru has as its mission to help people who have websites makes those sites relevant, or help those individuals or small businesses create optimized websites so that they have an opportunity to obtain business. There aren’t many companies who will tell you straight out how to do it, or whether to do it, but we will. It’s not hard to do, but it can be time consuming. To do it properly, optimization takes lots of research, good copy writing, continually adding content, and constant tinkering. Sites that are optimized will boost your web presence, but if it’s not continual, they will lose that presence as fast as they got it.